SURVEY AUT University Marareia Hamilton

by wynyardmm on 7 Apr 2017

SURVEY AUT University Marareia Hamilton
E nga mana, e nga reo,
e nga hau e wha,
tena koutou katoa!

We are recruiting individuals who are of either Maori or New Zealand European descent to participate in a Master of Business research study: Cultural Responses to New Zealand Eco-tourism: A bi-cultural study of Maori and New Zealand Europeans, approved by AUTEC on 10 November 2016 reference 16/353
This bi-cultural study examines the cultural responses to eco-tourism by Maori and New Zealand European. As a result we are recruiting participants who STRONGLY identify as either Maori or New Zealand European.
Your participation will include completing an online survey which you can follow the link below. The survey will take you 10mins max to complete.
Research backgroud:
This research explores the idea of cultural values in the context of eco-tourism. The concept of Glocal is a new paradigm for globalisation in social theory that poses the idea of adopting a global way of thinking while acting local. In today�s current global environment, Glocalisation is a strategy that should be considered by firms wanting to infiltrate new emerging markets. This is principally true within the tourism industry because of its global nature. One approach that can be adopted when developing a Glocal strategy is connecting with target markets through cultural ideals. This research explores cultural orientations as antecedents of environmental sustainability values, which may translate into positive attitudes towards eco-tourism purchases.
For more information please contact Marareia Hamilton at
or Dr. Sommer Kapitan primary supervisor at

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